The Behavior of the Marketer Both Before and After the Purchase Research Paper

The Behavior of the Marketer Both Before and After the Purchase - Research Paper Example Purchasing was not a big task around two-three decades before. The only thing the consumers thought before purchasing a product earlier was about the necessity of the product and the financial abilities of the consumer. But at present, the consumer needs and the behaviours have changed a lot. The living,g standards and the levels are changed a lot and based on that the consumer behaviours also changed. Moreover, the competition is so stiff nowadays that even for a particular product, dozens of options are available for the consumers. Because of this increased availability of different brands of products, consumers are more selective nowadays. They compare the features of a product with competing products before taking their purchasing decisions. Marketers found it extremely difficult to convince the current consumers. Current Consumers consider so many factors before making a purchasing decision. Two of my neighbours recently purchased two cars from different suppliers. I have interv iewed them to learn more about the current trends in the consumer behaviours before the purchasing. I have asked the same questions to both of them their responses taken as the base for writing this paper. For convenience, I call them consumer A and consumer B in this paper. Consume,r A was richer and more educated than Consumer B. Moreover, consumer A was working in the city as a system analyst in a multinational company whereas consumer B was a teacher in a rural school. For convenience, I have used the responses of both the consumers to each question alternatively to get a good comparison about the different purchasing behaviours of people.

SEE Business Services Literature review Example | Topics and Well Written Essays - 2000 words

SEE Business Services - Literature review Example However, various factors might result to this kind of scenario. For instance, the ever-changing business environment will push many business people and entrepreneurs to seeking more information on how they can utilize the business opportunity effectively. Because of this, the membership will increase because one of the objectives of the organization is to develop members. Additionally, the members have a forum to share their experiences and educate each other on various business and entrepreneurial ventures. Another major cause of increase in membership is favorable business environment that will encourage business hence the need for people to join the organization in order to gain knowledge. The driving force for this is that the organization provides an environment of sharing between members. Moreover, the organization encourages and celebrates outstanding business practices. Similarly, a favorable business environment will lead to an increased number of businesses and as a result, more people would want to join the organization in order to benefit and improve their business (Franz & Huemer 2007, p.6). Consequently, a favorable business environment will also lead to an increased number of entrepreneurs hence increasing the number of people who want to join the organization. ... Furthermore, the organization is bridging an information gap that exists in the market hence many want to join and benefit from the services that it offers. Another reason for the sharp increase in the number of people wanting to join the organization is the few number of organization that offer similar services. These are some of the courses for the increasing number of people that want to become members of the organization. However, for the organization to manage this increase effectively without negatively affecting the value of services it provides then it needs to develop smaller business development teams at the regional level that will deal with all the needs and concerns of members. These business development teams will perform a similar function as those in the head office in order to, effectively, manage the rising number of members without having a breakdown. However, they will not be in a position to make decisions. The management of the organization will be the sole cust odians of all rights and privileges. Additionally, these development teams will work as the head office directs. 2.0 Change Facilitation (a) Force Field Analysis Diagram +10 +5 0 -5 -10 \\\\\ The size of the arrow signifies strength i.e. the longer the arrow the stronger the force the shorter the arrow the weaker the force (Harris, 2002, p. 20). However, looking at the Field Force Analysis Diagram, there are several forces that the organization is facing. These forces are from all involved parties in the organization. For instance, the regional officers are advocating for decentralization in the organization so that more members can get services closer to them and faster than when the head office